Privacy Policy

Serene
Last updated: August 2026

1. Introduction

Serene is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our store. By using this website you agree to the terms described below.

2. Information We Collect

2.1 Information you provide directly

  • Account registration: name, email address, password, phone number and shipping address.
  • Order information: billing address, payment details, order history and product preferences.
  • Communications: name, email, phone number and message content submitted through our contact form.
  • Customer service: details of inquiries, requests and complaints.
  • Surveys and feedback: the responses you choose to share with us.
  • Wishlist and preferences: products you save or view.

2.2 Information collected automatically

  • Cookies and tracking technologies that record your browsing activity.
  • Device information: device type, operating system, browser, IP address and mobile identifiers.
  • Usage information: pages viewed, links clicked, search queries and time spent on pages.
  • Location information: approximate location derived from your IP address.
  • Analytics: third-party services that measure behaviour and site performance.

3. How We Use Your Information

  • Process transactions and payments
  • Provide customer service and support
  • Send marketing communications on an opt-in basis
  • Improve and personalise the website
  • Protect security and prevent fraud
  • Comply with legal obligations
  • Measure analytics and engagement
  • Manage your account

4. How We Share Your Information

4.1 Service providers

We share data with payment processors, shipping carriers, email providers, hosting services, analytics platforms and marketing partners, all bound by confidentiality obligations.

4.2 Business transfers

Your information may be transferred as part of a merger, acquisition or insolvency proceeding, with prior notice.

4.3 Legal requirements

We may disclose information when required by law, in response to government requests, or to protect safety and prevent fraud.

4.4 With your consent

We share information with third parties when you give us explicit permission to do so.

4.5 Publicly available information

Reviews and testimonials you post become publicly visible.

5. Cookies and Tracking Technologies

5.1 Types of cookies

  • Essential cookies: required for the site to function.
  • Performance cookies: help us improve functionality.
  • Functional cookies: personalise your experience.
  • Marketing cookies: deliver relevant advertising.

5.2 Managing cookies

You can control cookies through your browser settings. Disabling them may limit parts of the website.

5.3 Third-party analytics

We use Google Analytics and similar services. You can opt out at https://tools.google.com/dlpage/gaoptout.

6. Third-Party Links and Services

This Privacy Policy does not apply to third-party websites linked from our store. We are not responsible for their privacy practices.

7. Your Privacy Rights

7.1 Access and portability

You may request a copy of your personal information in a portable format.

7.2 Correction and deletion

You may correct inaccurate data and request deletion, subject to legal retention requirements.

7.3 Opting out of communications

You can unsubscribe from marketing emails at any time using the link in each message.

7.4 Do Not Track

Our website does not currently respond to Do Not Track browser signals.

7.5 California Consumer Privacy Act (CCPA)

California residents have the right to know what personal information is collected, to request deletion, to opt out of the sale or sharing of personal information, and not to be discriminated against for exercising these rights.

7.6 General Data Protection Regulation (GDPR)

Residents of the European Union have the right to access, rectify, erase, restrict processing of and port their data, as well as to object to processing.

8. Data Security

We apply appropriate technical, administrative and physical safeguards to protect your information. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy or to comply with legal requirements, after which it is securely deleted or anonymised.

10. Children's Privacy

This website is not intended for children under 13. If we learn that we have collected information from a child under 13, we will delete it.

11. Changes to This Privacy Policy

We may update this policy from time to time. Updates are posted on this page with a revised date, and continued use of the site indicates acceptance.

12. International Data Transfers

By using this website you consent to your data being transferred to the United States or other countries whose data protection standards may differ from those in your jurisdiction.

13. California Shine the Light Law

California residents may request information about personal data shared with third parties for direct marketing purposes. We respond to such requests within 30 days.

14. Nevada Privacy Rights

Nevada residents may opt out of the sale of their personal information by contacting us at the address below.

15. Contact Us

Serene
Email: poemasweb.br@gmail.com
Response time: 5-7 business days